The occasion is Meatout, the world's largest and oldest annual grassroots diet education campaign. This year is the 25th annual observance! Every spring, thousands of caring Meatout supporters educate their communities and ask their friends, families, and neighbors to pledge to "kick the meat habit (at least for a day) and explore a wholesome, compassionate diet of fruits, vegetables, and whole grains."
Please check out the website and consider hosting an event in your area. They supply all of the literature and banners, but order soon as the date is nearing. You can also order sample 'meat substitutes' from participating vendors to distribute at your event. This is an exciting addition to leafleting as it adds some reality of what a non-meat diet could look like. (I know, not all of you agree with the 'meat substitutes', but sometimes it's a good bridge to healthier eating and going vegan.) Also note the ongoing 'Meatout Mondays' where non-vegan folks are being encouraged to try at least one meatless day per week.
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